1. How would you describe this consumer product? What category does it fall under? Explain?

2. Good entrepreneurs see opportunities that others miss. Describe the product development process. As you list the steps try to imagine what the main issues were for Colt Hockey at each stage for this revolutionary product.

3. If you were the CEO or Director of Marketing of Colt Hockey describe how you would market this product. Make sure to provide a detailed explanation for all the elements of the marketing mix. Develop a slogan and (time permitting) create a storyboard for an ad for this product.