Reading material

Raymond Frost, Alexa K. Fox & Judy Strauss (2019). Product: The Online Offer.E-Marketing, 9, 206 - 228.

Raymond Frost, Alexa K. Fox & Judy Strauss (2019). Price: The Online Value.E-Marketing, 10, 229 - 251.

Pricing strategies

https://en.wikipedia.org/wiki/Pricing_strategiesLinks to an external site.

What is Market Efficiency?

https://corporatefinanceinstitute.com/resources/knowledge/trading-investing/market-efficiency/Links to an external site.

91 Trending Products To Sell Online in 2021 [#50 is Winner]

https://www.withintheflow.com/trending-products-to-sell-online/Links to an external site.

The 7 Step Product Development Process (2022)

https://www.shopify.com/blog/product-development-process

1) What are the arguments for and against using existing brand names on the Web?

2) List six new-product strategy categories and provide internet examples of each.

3) Why is value tied to the entire product experience?

4) What are some important criteria for naming internet domains?

5) How does labeling work on the internet?

6) What techniques can e-marketers employ to enhance new-product development?

7) Why do e-marketers need to forecast revenue, expenses, ROI, and break-even for new products under consideration?

8) What similarities do you see in Exhibit 9.4 that makes for great brands? Do you have other ideas?

9) Under what circumstances would it make sense to take an existing brand name online? When would it not make sense?

10) Given the list of online booksellers in this chapter, what name would you pick for a new bookstore selling both new and used books online?

11) How would you use social media to build the brand of your university?

12) What discontinuous innovations have you seen since this book was written? What's next in your opinion?

13) Why do e-marketers often have difficulty estimating the revenues, costs, and payout or ROI of a new product under development?

14) How does fixed pricing differ from dynamic pricing?

15) What is price transparency, and why is it an important concept for e-marketers to understand?

16) List the main factors that put downward pressure on prices in the internet channel.

17) List the main factors that put upward pressure on prices in the internet channel.

18) From the buyer's perspective, how does the internet affect costs?

19) What is an efficient market? What makes the internet an efficient market, and what indicates that it is not an efficient market?

20) How do e-marketers use geographic, value segment, and negotiated pricing online?

21) Why is PayPal a good idea for merchants?

22) What are the advantages of electronic money for online retailers?

23) Near-perfect access to pricing information is a problem that airlines have faced for years. How have airlines responded to this problem? Should internet businesses adopt similar strategies?

24) Which of the online cost-saving factors do you think has the greatest effect on price? Why?

25) Which pricing strategy would you use to introduce a new internet connected appliance? Why?

26) Internet technology allows a company to price the same product differently for different customers. What do you think would be the advantages and disadvantages of Amazon offering the same book at one price to a professor and at a different price to a student?

27) As a buyer, how do you think price transparency affects your ability to develop an appropriate bidding strategy for new products auctioned by companies through eBay?

28) As a seller, how do you think price transparency affects your ability to obtain as high a price as possible for used products you auction through eBay?

29) Would you like to use your cell phone to pay for goods and services? Why or why not?

30) 91 Trending Products To Sell Online in 2021 [#50 is Winner]. Discuss.

31) Visit godaddy.com Links to an external site.and search "whois" for your own name.com Links to an external site.. Is it available? If so, what would it cost to get and what services are available for that fee? If it is not available, how can you attempt to obtain it using GoDaddy's services?

32) Visit PayPal.com Links to an external site.and Braintree Payments Links to an external site.. Review the prices and options for a new online clothing store and report on the pros and cons of each service. Which one(s) do you recommend?

Raymond Frost, Alexa K. Fox & Judy Strauss (2019). The Internet for Distribution. E-Marketing, 11, 253 - 280.

33) What is a distribution channel?

34) What are the types of intermediaries in a distribution channel?

35) What are the three major functions of a distribution channel?

36) What is supply chain management (SCM) and why is it important?

37) Why are e-marketers concerned with the last mile problem?

38) What is disintermediation? Give an example.

39) What is an infomediary? Give an example.

40) What is multichannel marketing? Omni-channel marketing? Give examples.

41) How do brokers and agents differ?

42) What types of distribution channel metrics are used in the B2C market?

42) Name five reasons consumers abandon online shopping carts.

44) Compare and contrast social commerce, m-commerce and F-commerce.

45) How does the value of distribution channel functions change when they become internet based?

46) Do you agree with the more inclusive definition of the supply chain to include the entire value chain? Support your position.

47) Although direct distribution often results in lower prices, what disadvantages does it have for buyers?

48) Each intermediary in the channel has to mark up a product's price to make a profit. Some retailers sell products for almost double the wholesale cost. What would a retailer have to do to add enough value to justify such a markup?

49) How would you suggest e-marketers solve the last mile problem?

50) What is the future of e-commerce, in your opinion? Will it continue to increase?

51) Will it ever become larger in terms of sales than offline retailing? Explain your answers.

52) Which social commerce tactics are the best, from a user perspective? Explain.

53) What is your opinion of F-commerce? Do you think it is appropriate for companies to sell on Facebook? Why or why not and what tactics are appropriate, if any?

54) What digital content do you think will bring the most revenue online in five years?

Answer rating: 100% (QA)

Answer Wow thats quite a list of questions covering various aspects of marketing pricing product development and distribution channels Lets break it down 1 Arguments for and against using existing bra... View the full answer