Siobhan Clark just bought a Chicago Cubs jersey with player Jon Lesters name and number on the

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Siobhan Clark just bought a Chicago Cubs jersey with player Jon Lester’s name and number on the back, as well as a hat and jacket that display the Cubs logo. The type of branding strategy used for these products is

a. generic branding.

b. manufacturer’s branding.

c. private branding.

d. brand licensing.

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Better Business

ISBN: 9780134522746

5th Edition

Authors: Michael Solomon, Mary Poatsy, Kendall Martin

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Question Posted: Mar 13, 2024 01:00 AM

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Siobhan Clark just bought a Chicago Cubs jersey with player Jon Lesters name and number on the

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Better Business

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