The text discussed the distribution channels for several products. Complete a similar diagram to Figure 14.7 using
Question:
The text discussed the distribution channels for several products. Complete a similar diagram to Figure 14.7 using examples of other products with a one-step distribution channel (producer to consumer), a twostep distribution channel (producer to retailer to consumer), and so on.
Transcribed Image Text:
FIGURE 14.7 Distribution Channels for Producer Consumer Products Agent/ Broker Wholesaler Retailer Consumer Avon Goodyear P&G Grocery wholesaler Levi's Jeans Clothing Sales Agent Clothing wholesaler 000 TiresPlus Wegman's Grocery Macy's Jeanne 1000 Kevin Shyanne Aaron
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Better Business
ISBN: 9780134522746
5th Edition
Authors: Michael Solomon, Mary Poatsy, Kendall Martin
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