Is it ethical for companies to split-test price points by offering different prices to different groups of

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Is it ethical for companies to split-test price points by offering different prices to different groups of customers? Why or why not?

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Business In Action

ISBN: 9780134129952

8th Edition

Authors: Courtland Bovee

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Question Posted: Oct 27, 2022 07:14 AM

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Is it ethical for companies to split-test price points by offering different prices to different groups of

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