1. Why is “people, planet, profits” a more media-friendly message than a triple bottom-line approach to CSR?

2. On what grounds could the CSR initiatives of a corporation be dismissed as “window-dressing”?

3. What is meant by the term sustainable capitalism?

4. Based on the information in this case and a review of GenerationIM’s manifesto document, is there any correlation of its proposal to the commonly accepted tenets of CSR?

5. What challenges do you foresee in the broader acceptance of sustainable capitalism around the world?

6. How would you go about introducing sustainable capitalism in your company?