Beau Crew is the branch manager of a major bank. He is interested in understanding which types

Question:

Beau Crew is the branch manager of a major bank. He is interested in understanding which types of accounts a customer tends to have simultaneously so that he can offer additional financial services to his clients. He has compiled a list of customers and the accounts they have. A portion of the data is shown in the accompanying table. Find association rules for Beau’s study. Use 10 as the minimum support and 50% as the minimum confidence values. How many rules are generated. Report and interpret the lift ratio of the top rule.