Consider the following portion of data consisting of 40 transactions. Read the data file into R using

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Consider the following portion of data consisting of 40 transactions. Read the data file into R using the readtransactions function and perform the following tasks. 


a. Produce an item frequency plot and frequency table. Which item is the least frequent item? 

b. Generate association rules with a minimum support of 0.25 and minimum confidence of 0.50. Sort the rules by lift ratio. What is the lift ratio for the top rule? 

c. Generate association rules with a minimum support of 0.10 and minimum confidence of 0.50. Sort the rules by lift ratio. What is the lift ratio for the top rule?

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Business Analytics Communicating With Numbers

ISBN: 9781260785005

1st Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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