Answer the following questions using the data from the Excel file amazon.xlsx described in Problem 16.30: a.
Question:
Answer the following questions using the data from the Excel file amazon.xlsx described in Problem 16.30:
a. Forecast the advertising revenue for each quarter in 2018 using seasonal dummy variables and a best subsets regression.
b. Interpret the meaning of the coefficients for the seasonal dummy variables.
c. Calculate the MAD for this forecast.
Transcribed Image Text:
Revenue (million $) Quarter 2015 2016 2017 22.72 29.13 35.71 2 23.19 30.40 37.96 3 25.36 32.71 43.74 4 35.75 43.74 60.50 1,
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a Dummy Variables SD1 SD2 SD3 Quarter 1 0 0 0 Quarter 2 1 0 0 Quarter 3 0 1 0 Quarter 4 0 0 1 Set x ...View the full answer
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