What are the four main elements of the IMP interaction model? What has it got to offer

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What are the four main elements of the IMP interaction model? What has it got to offer that other perspectives may not?

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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Question Posted: Jan 27, 2024 10:08 PM

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What are the four main elements of the IMP interaction model? What has it got to offer

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The IMP Industrial Marketing and Purchasing interaction model is a business network model that represents a companys strategy based on the relationshi...View the full answer

Business To Business Marketing

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