How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
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How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
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A marketingoriented firm concentrates its efforts on the sale of go...View the full answer
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ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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