Of the six forces in the marketing environment, which do you think have the most effect on
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- Of the six forces in the marketing environment, which do you think have the most effect on Nespresso's ability to start and continue long-term customer relationships?
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Technological forces are a major factor because Nespresso relies on production technology to be able ...View the full answer
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Business
ISBN: 978-1133595854
12th edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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