Why are marketing research and information systems important to an organizations planning and development of strategy?
Question:
Why are marketing research and information systems important to an organization’s planning and development of strategy?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 84% (13 reviews)
Marketing research is a systematic and objective effort to obtain information about potential c...View the full answer
Answered By
Mugdha Sisodiya
My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional.
Since 2012 I am providing home tutions.
3.30+
2+ Reviews
10+ Question Solved
Related Book For
Business A Changing World
ISBN: 978-1259179396
10th edition
Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
Question Posted:
Students also viewed these Business questions
-
Why are pricing decisions important to an organization?
-
Why is a mission statement important to an organization?
-
Why is the study of information systems important to you? What do you hope to learn from thiscourse to make it worthwhile?
-
Trent Marcus has 3 major suppliers: Parker is in the same business as Trent and offers a 5 % trade disc Scott offers a trade disc of 6 % on amounts in excess of $ 200 ( trade disc does not apply to...
-
Refer to E4-8. Nickleby's Ski Store is completing the accounting process for its first year ended December 31, 2014. The transactions during 2014 have been journalized and posted. The following data...
-
Using Rhodes Corporation's financial statements (shown below), answer the following questions. a. What is the net operating profit after taxes (NOPAT) for 2012? b. What are the amounts of net...
-
The flowrate in a water channel is sometimes determined by use of a device called a Venturi flume. As shown in Fig. P3.131, this device consists simply of a bump on the bottom of the channel. If the...
-
Table shows a data set containing information for 25 of the shadow stocks tracked by the American Association of Individual Investors. Shadow stocks are common stocks of smaller companies that are...
-
Based in Miramichi, New Brunswick, Abenaki Associates Ltd. has been providing information and computer software technology to First Nation customers for more than thirty years. Abenaki Associates is...
-
Let x = 40, 8 = 0.07 and assume mortality follows DeMoivre's Law with a maximum age of 120. Determine the expected value and variance of the random variable Z40 for a whole life policy on this...
-
List the variables in the marketing mix. How is each used in a marketing strategy?
-
Briefly describe the factors that influence buying behavior. How does understanding buying behavior help marketers?
-
The McDuff Credit Union advertises their ability to quickly process personal loan applications for their members. As seen in Table 11.18, the loan process requires four steps and takes approximately...
-
Under which rule(s) of the supreme court civil rules, B.C. Reg. 168/2009, a party to a proceeding can make an offer to settle? Make sure you list the appropriate section(s) and explain the...
-
On January 1, MM Company borrows $310,000 cash from a bank and in return signs an 4% installment note for five annual payments of $69,634 each Prepare the journal entry to record issuance of the...
-
An old refrigerator uses 450 W when it is operating. Determine the annual energy consumption in kilowatt- hours and determine how much it costs to operate at a rate of $0.06 / kilowatt hour. Full...
-
What are some differences between physical library and virtual legal resources ? When might it be better to visit a physical library compared to a virtual legal resources and vice versa? In what type...
-
Calculate the final speed of a spherical ball that rolls without slipping down a 2.00 [m] high incline. The ball starts from rest, has a mass of 0.750 [kg[, and a radius of 4.00 [cm]. Calculate the...
-
Cleveland Construction Co, Inc., (CCI) was a general contractor building a grocery store in Houston, Texas. The company subcontracted the excavation and grading to Levco in a contract that contained...
-
(a) Explain why the concentration of dissolved oxygen in freshwater is an important indicator of the quality of the water. (b) How is the solubility of oxygen in water affected by increasing...
-
Some critics argue that the Foreign Corrupt Practices Act puts U.S. businesses at a disa d vantage when competing in foreign markets with suppliers from other countries that do not have similar laws....
-
Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system.
-
In your own words, explain why a decision support system (DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help.
-
The following partially complete T-accounts for the month of June along with additional information are from Renfrew & Company: Materials Inventory Work-in-Process Inventory Finished Goods Inventory...
-
The information that follows pertains to Julia Company: (a) Temporary differences for the year 2024 are summarized below. Expenses deducted in the tax return, but not included in the income...
-
Harwood Company uses a job-order costing system that applies overhead cost to jobs on the basis of machine-hours. The company's predetermined overhead rate of $2.60 per machine-hour was based on a...
Study smarter with the SolutionInn App