Briefly describe the factors that influence buying behavior. How does understanding buying behavior help marketers?
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Briefly describe the factors that influence buying behavior. How does understanding buying behavior help marketers?
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Psychological and social variables play a part in buyer behavior The psychological variables include ...View the full answer
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Related Book For
Business A Changing World
ISBN: 978-1259179396
10th edition
Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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