With some or all of your classmates, watch several hours of television, paying close attention to the
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With some or all of your classmates, watch several hours of television, paying close attention to the commercials. Pick three commercials for products with which you are somewhat familiar. Based on the commercials, determine who the target market is. Can you surmise the marketing strategy for each of the three?
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Related Book For
Business A Changing World
ISBN: 978-1259179396
10th edition
Authors: O. C. Ferrell, Geoffrey Hirt, Linda Ferrell
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