Behavioural targeting techniques give marketers access to a wide range of information about a consumer by relaying
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Behavioural targeting techniques give marketers access to a wide range of information about a consumer by relaying websites he or she visits. Do you believe this “knowledge power” presents any ethical problems with regard to consumer privacy? Should the government regulate access to such information? Should consumers have the right to limit access to these data?
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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