Could a marketer create a generalized opinion leader?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 07:02 AM

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Could a marketer create a generalized opinion leader?

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It is very unlikely that consumers would be willing to listen to the views of ...View the full answer

Consumer Behavior Buying, Having and Being

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