Which consumer groups are likely to be the first to adopt the newer electric cars? Describe the
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The initial buyers of the new cars are likely to be innovators those defined as the first to try new ...View the full answer
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Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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