Explain the differences between global values, terminal values, instrumental values, and domain-specific values.
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Explain the differences between global values, terminal values, instrumental values, and domain-specific values.
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Global values are a persons most enduring strongly held and abstract values ...View the full answer
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Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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