Geodemographic techniques assume that people who live in the same neighborhood have other things in common as

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Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why do they make this assumption, and how accurate is it?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 07:27 AM

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Geodemographic techniques assume that people who live in the same neighborhood have other things in common as

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Geodemography refers to analytical techniques that combine data on consumer expenditures and other s...View the full answer

Consumer Behavior Buying, Having and Being

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