What is consumer-generated advertising and why is it growing in importance? What is crowd sourcing and how

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What is consumer-generated advertising and why is it growing in importance? What is crowd sourcing and how is it used in advertising?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:59 AM

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What is consumer-generated advertising and why is it growing in importance? What is crowd sourcing and how

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The latest promotional craze is to let your customers actually create your advertising for ...View the full answer

Marketing Real People, Real Choices

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