How do appraisals and feeling, as well as affective forecasting, influence consumer decision-making?
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How do appraisals and feeling, as well as affective forecasting, influence consumer decision-making?
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Consumers decisions are often based on how they appraise a particular situation Feeli...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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