Under what circumstances do consumers use an alternative-based strategy or an attribute-based strategy for decision making ?
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Under what circumstances do consumers use an alternative-based strategy or an attribute-based strategy for decision making?
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When the alternatives are less comparable consumers tend to ...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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