How does post-decision dissonance differ from post-decision regret, and what effect do these have on consumers?
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How does post-decision dissonance differ from post-decision regret, and what effect do these have on consumers?
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Postdecision dissonance and regret are a matter of degree Dissonance is the feeling ...View the full answer
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Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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