How might a marketer frame a marketing campaign aimed at contemporary young mainstream female achievers (CYMFA)? Are
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How might a marketer frame a marketing campaign aimed at contemporary young mainstream female achievers (CYMFA)? Are there any key differences or similarities to the broader female market that can be used?
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Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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