If you worked in marketing research for a gaming firm, how might you apply the lead user
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If you worked in marketing research for a gaming firm, how might you apply the lead user concept to help you identify new product opportunities? How might you consider using advergaming as a strategy?
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A lead user is an involved experienced customer who is v...View the full answer
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Related Book For 
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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