people often buy products not for what they do but for what they mean. Explain the

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“people often buy products not for what they do but for what they mean. “ Explain the meaning of this statement and provide an example?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 02:11 AM

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people often buy products not for what they do but for what they mean. Explain the

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Role theory suggest that when people act out different roles in their liv...View the full answer

Consumer Behavior Buying, Having and Being

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