What are the major differences between the positivist and interpretivist paradigms in consumer research?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0134129938

12th Global Edition

Authors: Michael R. Solomon

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Question Posted: Apr 30, 2018 02:12 AM

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What are the major differences between the positivist and interpretivist paradigms in consumer research?

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A positivist approach to consumer behavior emphasizes that human reason is supreme and tha...View the full answer

Consumer Behavior Buying, Having and Being

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