The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence

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The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence on students and other fans. Should high school and college coaches be paid to determine what brand of athletic equipment their players wear?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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Question Posted: Apr 16, 2024 07:00 AM

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The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence

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