How would you describe the Lush brand community? What are the key characteristics of the online community?

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How would you describe the Lush brand community? What are the key characteristics of the online community? How do you think Lush’s decision to discontinue and criticize the same social media outlets that connects the brand with its followers will impact how customers view the brand?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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