How would you describe the Lush brand community? What are the key characteristics of the online community?
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How would you describe the Lush brand community? What are the key characteristics of the online community? How do you think Lush’s decision to discontinue and criticize the same social media outlets that connects the brand with its followers will impact how customers view the brand?
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Related Book For
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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