Under what circumstances might a consumer follow the high-effort hierarchy of effects in adopting an innovation?
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Under what circumstances might a consumer follow the high-effort hierarchy of effects in adopting an innovation?
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Consumers are more likely to follow a higheffort deci...View the full answer
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Gaurav Soni
Teaching was always an area where I can pursue my passion. I used to teach my friends and junior during my school and college life. After completing my professional qualification (chartered accountancy) and before joining my job, I also joined an organization for teaching and guidance to my juniors. I had also written some articles during my internship which later got published. apart from that, I have also given some presentations on certain amendments/complex issues in various forms.
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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