What is consumer materialism and what are some of the ways it influences consumer behavior in Western
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What is consumer materialism and what are some of the ways it influences consumer behavior in Western cultures?
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Materialism is a value where people place a high importance on getting and owni...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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