What is the mere exposure effect, and why is it important to consumers affective reactions.
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What is the mere exposure effect, and why is it important to consumers’ affective reactions.
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The mere exposure effect is the concept that familiarity lead...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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