Discuss the mere exposure effect and provide examples of how marketers can enhance consumer liking for an
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Discuss the mere exposure effect and provide examples of how marketers can enhance consumer liking for an object.
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According to the mere exposure effect familiarity with an o...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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