What three factors may lead to a positive attitude toward the ad (A ad ) when consumers

Question:

What three factors may lead to a positive attitude toward the ad (A_ad) when consumers devote a lot of effort to processing a message? How can marketers apply these factors when designing advertising messages?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

See More Books

Question Posted: Sep 26, 2018 05:50 AM

See More Questions

1. Test the hypothesis: Attitude toward ones car is related positively to spending for car-care products. 2. Would you recommend CarCare do more research to identify nations with relatively favorable...
In a class project, students developed a brief self-administered questionnaire by which they might quickly evaluate a professor. One student submitted the following Professor Evaluation Form 1....
Ask one of your students to interview three people and have each respondent identify an advertisement that they have a positive attitude toward and an ad to which they have a negative attitude. Be...
What are the important types of financial intermediaries in the U.S. economy? What are the primary assets of these intermediaries, and how do they facilitate investment spending and saving?
Revor Mowers Ltd manufactures lawnmowers and grass-slashers. The manufacturing plant has three production departments: Metalwork, Mechanical Work and Assembly. The company uses monthly standard...
Kobayashi Corporation reports in the current liability section of its statement of financial position at December 31, 2012 (its year-end), short-term obligations of $15,000,000, which includes the...
Fill in the Blank. $\mathrm{A}(\mathrm{n})$ ___________ is the interval between any two frequencies $\left(f_{2}-f_{1} ight)$ whose frequency ratio $\left(\frac{f_{2}}{f_{1}} ight)$ is 2.
Sharon wants to take the next five years off work to travel around the world. She estimates her annual cash needs at $34,000 (if she needs more, she will work odd jobs). Sharon believes she can...
Create TWO objects of Book in a main () method. The first object will have the following initial values: Book title: Author: ISBN: Data Structures Philips Hamilton 6601-9863-6785 The second object...
TN Communications provides cellular telephone services. The company is planning to expand into the Cincinnati area and is trying to determine the best location for its trans- mission tower. The tower...
Contrast emotional and fear appeals. Why is each effective? Which do you consider most compelling for products in which you are interested?
How can unconscious influences affect consumer attitudes and behavior in low effort situations?
What internal control issues concern environmental matters?
2. The stockholders' equity of A&C Company consisted of the following balances: Common Stock, $10 par, authorized 300,000 shares issued and outstanding 248,000 shares APIC - Common Preferred 5%...
Creative Technology reports inventory using the lower of cost and net realizable value (NRV). Below is information related to its end inventory. year- Inventory Optima cameras Unit Unit Quantity Cost...
The Jurassic Classics has four employees on its sales team and uses a compensation that provides each person with a base salary of $40,800 per year and the opportunity to earn commission on sales....
How many segments are there from which to target? Which segment should Evan target? How to find VIU for the commercial user segment because of its VIU score .-Industrial users VIU and Residential...
E3-16 The December 31, 2024, adjusted trial balance for Fightin Blue Hens Corporation is presented below. Required: Accounts Debit Credit Cash $ 12.000 Accounts Receivable 150,000 Prepaid Rent 6,000...
Fill in the blanks with an appropriate word, phrase, or symbol(s). A rigid motion formed by performing a translation followed by a reflection is called a(n) ___________ reflection.
A report from the college dean indicates that for the previous semester, the grade distribution for the Department of Psychology included 135 As, 158 Bs, 140 Cs, 94 Ds, and 53 Fs. Determine what kind...
List the three types of memory, and tell how they work together.
How is associative memory like a spider web?
Why does a pioneering brand have a memory advantage over follower brands?
Perform one step of row reduction, in order to calculate the values for x and y by back substitution. Then calculate the values for x and y. Also calculate the determinant of the original matrix....
1 23 13 23 -3 23 23 23 23 Let A be the matrix of the quadratic form below. It can be shown that the eigenvalues of A are 6, 9, and 12. Find an orthogonal matrix P such that the change of variable x =...
Solve for X. -2] 9 2 x + 1 } = 3 3 x [5

What three factors may lead to a positive attitude toward the ad (A ad ) when consumers

Question:

Step by Step Answer:

In higheffort processing situations consumers tend to like 1 More inform...View the full answer

Consumer Behavior

Students also viewed these Business questions