Young girls in our society are under tremendous pressure to express their sexualized identity to wear

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Young girls in our society are under tremendous pressure to express their sexualized identity – to wear tight clothing, post sexy images, or engage in inappropriate behaviors like watching porn or sexting. This emphasis can trigger a range of negative emotions, and it can even lead to anxiety, depression, eating disorders, PTSD, or in some cases, suicide. Do you agree with these research findings? How can marketers help to reduce these issues?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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