Barack Obamas True Colors ad explicitly references a famous Lyndon Johnson ad. If you have an AdForum

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Barack Obama’s “True Colors” ad explicitly references a famous Lyndon Johnson ad. If you have an AdForum subscription, view his ad. If not, you can easily find it on YouTube. What do you think of this ad? What was its purpose? Johnson’s opponent in the campaign was Barry Goldwater, one of the most conservative candidates ever to seek the presidency. To what extent does this ad take that fact into account? Finally, why do you suppose the ad referenced this early spot?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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