Burger Kings Subservient Chicken Web site was an innovative way to increase brand exposure. But do you
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Burger King’s Subservient Chicken Web site was an innovative way to increase brand exposure. But do you think it will ultimately sell more chicken sandwiches? Make a case for why or why not.
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Burger Kings Subservient Chicken website was indeed an innovative and unconventional marketing campaign that garnered significant attention However it...View the full answer
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Deepak Sharma
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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