Despite its junk-mail image, direct mail requires a great deal of creativity. Jones Educational Services, which provides GMAT, GRE, and MCAT preparation, has agreed that a directmail campaign may be the best way to increase its market share. Create a campaign like the one that Porter Novelli created for Krispy Kreme. Browse the direct-mail-related Web sites below for ideas.
■ Advo, Inc.: www.advo.com
■ American List Counsel: www.amlist.com
■ Catalyst Direct Marketing: www.catalystdm.com
■ DIRECT Magazine: http://new.directmag.com
■ Direct Mail Express: www.dmecorporate.com
■ Direct Marketing Association: www.the-dma.org
■ L.I.S.T. Incorporated: www.l-i-s-t.com
■ Mailing and Fulfillment Service Association (MFSA): www.mfsanet.org
■ PostMaster Direct Response: www.postmasterdirect.com
■ Response Mail Express: www.responsemail.com
■ United States Postal Service: www.usps.com