Early Truth spots won critical accolades for their grim portrayal of the realities behind teen smoking.
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Early Truth ® spots won critical accolades for their grim portrayal of the realities behind teen smoking. But have teens become immune to the campaign’s stark grittiness? Make the case either for or against the Truth campaign’s current effectiveness.
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Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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