Given that Apple no longer produces colorful computers only models in white, black, or aluminumwhy should it

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Given that Apple no longer produces colorful computers— only models in white, black, or aluminum—why should it bother to use color in its print ads? Make the case for or against color ink in Apple’s print advertising.

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 08:53 AM

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Given that Apple no longer produces colorful computers only models in white, black, or aluminumwhy should it

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Using color in print advertising is a strategic decision that goes beyond the actual product colors Lets make the case for using color in Apples print ...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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