For decades, Apple has relied on a consistent font family Garamondfor its print advertising. Find a sample

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For decades, Apple has relied on a consistent font family— Garamond—for its print advertising. Find a sample of this font and explain which of its qualities help communicate Apple’s message. Can you find another font you might use instead?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 08:53 AM

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For decades, Apple has relied on a consistent font family Garamondfor its print advertising. Find a sample

Question:

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Apple has indeed used a consistent font family for its print advertising but its not Garamond Apples iconic font for its branding and advertising mate...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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