Mountain Dew has owned an association with extreme sports and youth since the early 1990s, and this
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Mountain Dew has “owned” an association with extreme sports and youth since the early 1990s, and this strategy continues to be successful for the brand. What cultural or societal trends must the brand monitor in order to know how to communicate with its audience? Does its image also limit growth possibilities? If so, in what ways? How might it circumvent these limits?
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Mountain Dew has been very successful in associating itself with extreme sports and youth culture This strategy has helped the brand to build a strong ...View the full answer
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Mark Odhiambo Odero
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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