What are the 5Ms of the media mix, and how are they determined?
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 50% (8 reviews)
The 5Ms of the media mix are a Markets refers to the various possible targets of a media plan eg tra...View the full answer
Answered By
Carly Cimino
As a tutor, my focus is to help communicate and break down difficult concepts in a way that allows students greater accessibility and comprehension to their course material. I love helping others develop a sense of personal confidence and curiosity, and I'm looking forward to the chance to interact and work with you professionally and better your academic grades.
4.30+
12+ Reviews
21+ Question Solved
Related Book For
Contemporary Advertising and Integrated Marketing Communications
ISBN: 978-0078028953
14th edition
Authors: William Arens, Michael Weigold, Christian Arens
Question Posted:
Students also viewed these Marketing questions
-
What do media do?
-
What is a media mix and how does the mix differ for an IMC campaign?
-
What is media planning? How do media planners use reach, frequency, gross rating points, and cost-per-thousand in developing effective media schedules? What are continuous, flighting, and pulsing...
-
How to respond to the following? Cycle stock, pipeline inventory, buffer stock, and in-transit inventory all have associated carrying costs. Interest rates on inventory values, warehousing expenses,...
-
At the time she was hired as a server at the Grumney Family Restaurant, Beth Brigden was told, You can average $80 a day in tips. Assume the population of daily tips is normally distributed with a...
-
Multiply or divide as indicated. Write answers in lowest terms as needed. 4 + 1 10 5 3 2- =
-
What are the primary categories of a risk?
-
Recall that in exercise 40 the personnel director for Electronics Associates developed the following estimated regression equation relating an employees score on a job satisfaction test to length of...
-
Arthur has a capital balance of $80,000 and E . Joseph has a capital balance of $100,000 in their partnership as of June 30 . On July 1 , the two partners agree to accept M. Alice as a partner in...
-
Journal transactions should be started from July 2. What should be journal transactions of the given transactions. what should be debited to credited. simple entries. Payroll Inventory Hide the...
-
How are GRP and CPM calculated?
-
Why might an advertiser use a mixed media approach?
-
In 1998 scientists using a special type of electron microscope were able to measure the force needed to break a single chemical bond. If 2.0 X 10-9 N was needed to break a C-Si bond, estimate the...
-
What is the value to services marketers of the concept of flow? Are there any important differences between application of the concept in online and offline environments? What ethical issues are...
-
(a) Compute the reactions in Figure P9.42. For all members, \(E=4000 \mathrm{ksi}\) and \(I=1000\) in. \({ }^{4}\). Spring \(C D\) has a stiffness of \(5 \mathrm{kips} / \mathrm{in}\). (b) Compute...
-
When United States military forces entered Pakistan for the express purpose of invading the al Qaeda compound in Abbottabad and either capturing or killing Osama bin Laden, they were not concerned...
-
What are the objectives of monetary policy?
-
Universities have engaged in distance learning for many years, but from around 2010 a potentially game-changing development appeared in universities business environment MOOCs, or Massive Open...
-
Egon completed 1,750 pieces on the 2,000-piece contract. There is a bonus earned if the individual exceeds 115 percent of the piece contract. How many more pieces must Egon complete in the remainder...
-
On October 31 Juanita Ortega, owner of Outback Guide Service, received a bank statement dated October 30. Juanita found the following: 1. The checkbook has a balance of $2,551.34. 2. The bank...
-
The world of media is vast and constantly changing. Many media giants own properties in several media categories and are major forces in the world of advertising. Visit the Web sites for the...
-
Virgin CEO Richard Branson is well-known for his outlandish promotional stunts, such as driving a tank into Times Square to launch Virgin Cola. Select a product or service that Virgin does not...
-
In order for Virgin Atlantic to promote its theme of value for its customers, do you think it is more important for Virgin messages to have greater reach or frequency? Explain why.
-
Identify an area of Financial Services where you feel significant opportunities lie in relation to process management. Why do you feel this?
-
1. Given the functions f(x) = x + 1 and g(x) = 3-x, determine an equation for the combined function y = f(x)+ g(x). 2. If f= {(-7, 1), (-5, 8), (3, 11), (5,-1)) and g = {(-6, 4), (-5, 3), (-1, 7),...
-
What is urban economics and what components of a city usually results in higher demand of a city's real estate. Describe at least three
Study smarter with the SolutionInn App