Targets value-based advertising tends to take a humorous and unexpected approach to communicating its message to the

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Target’s value-based advertising tends to take a humorous and unexpected approach to communicating its message to the reader. But Target also uses “hard-sell” ads in newspaper inserts. Why?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 09:04 AM

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Targets value-based advertising tends to take a humorous and unexpected approach to communicating its message to the

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Target like many large retailers employs a multifaceted advertising strategy that includes both valuebased humorous and unexpected approaches as well ...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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