Visit Doves special Web site, www.campaignforrealbeauty. com, and watch the ad featured there titled Evolution. What do

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Visit Dove’s special Web site, www.campaignforrealbeauty. com, and watch the ad featured there titled “Evolution.” What do you think of the ad? What do you think are the advantages of placing the ad on the Web? Where else on the Internet might you expect to find the ad?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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