X-Scream magazine, which is dedicated to extreme sports of all kinds, would like to dedicate some of

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X-Scream magazine, which is dedicated to extreme sports of all kinds, would like to dedicate some of its advertising budget to banner ads. Taking into account the target market this magazine would have, find three Web sites its consumers might visit, and design a banner ad that would motivate them to learn more (and subscribe to) the magazine.

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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