Watch the Holiday Inn Express commercials that Fallon has posted at www.juicingtheorange.com . The ads rely heavily
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Watch the Holiday Inn Express commercials that Fallon has posted at www.juicingtheorange.com . The ads rely heavily on humor to express the emotional benefits of staying smart. Do you think this humor would be equally effective with any target audience, or is the humor tailored specifically to the drive-ups? What kinds of research might be used to ensure the ads would be effective with the intended audience?
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I think the humor in the Holiday Inn Express commercials would be effective with a variety of target audiences but it is likely tailored specifically ...View the full answer
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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