Which kind of research data is more expensive to collect, primary or secondary? Why?

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Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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Question Posted: Sep 07, 2023 08:53 AM

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Which kind of research data is more expensive to collect, primary or secondary? Why?

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In general primary research data tends to be more expensive to collect compared to secondary research data There are several reasons for this cost dif...View the full answer

Contemporary Advertising And Integrated Marketing Communications

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