What were the research challenges that Fallon Worldwide faced in formulating a campaign for Holiday Inn Express?
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What were the research challenges that Fallon Worldwide faced in formulating a campaign for Holiday Inn Express? What research techniques did the agency use, and what kinds did it choose not to use? Why do you think that it made the decisions it did, and do you agree with them?
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Fallon Worldwide faced a number of research challenges in formulating a campaign for Holiday Inn Express First the brand was already wellknown and had ...View the full answer
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Mark Odhiambo Odero
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Related Book For 
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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